Daily Mail Biography

"The launch of the Daily Mail more than a hundred years ago was not just the birth of a great paper - it was also the very foundation of modern journalism, and 30-year-old Alfred Harmsworth, later to become Lord Northcliffe, was the remarkable pioneer.

Ever since May 4, 1896, the Daily Mail has been praised and plagiarised, copied and cursed. It has been ceremoniously incinerated and ceremonially honoured - most recently as Newspaper of the Year. As well as bringing the events of the world to millions of readers, the Daily Mail can genuinely claim to have changed the course of history...

The Daily Mail was relaunched as a compact newspaper in 1971 under what is universally recognised in the newspaper industry as the brilliant editorship of Sir David English. Through its writers, designers and photographers, the Mail has since won more awards than any other newspaper...

The present-day staff maintain the spirit and ideals of its founder - that it would inform, entertain and persuade. This is the Daily Mail of today."

"Our purpose is to enrich lives through media brands that inspire, inform and entertain....

The Group's [Daily Mail and General Trust] objective is to be the owner of high quality sustainable media properties, reflected in premium commercial positions, thereby generating a premium return for shareholders. Over the past decade the strategy has been to extend the Group’s media activities so as to reduce its dependence on UK newspapers, which are heavily dependent on advertising, and, due to their strong market positions, much regulated."